Specialising in barbecues of all kinds as well as barbecuing equipment and accessories, BBQBarbecues is an expert in online retail. The E-Commerce site has recently increased its web presence with the launch of its Facebook page. This continues the company’s successful online marketing strategy.
Scott Morris, Marketing Manager, said: “We’ve done a lot of good work so far with our marketing strategy and obviously this is a very important move. Facebook has a huge user base and we’re looking to tap into that. We see Facebook as a great opportunity to expand our online presence.”
The page which Facebook users can ‘like’ offers interaction between BBQBarbecues and customers via the page’s wall. A feature typical to all Facebook pages and profiles, the wall is a place where the company can post links to the latest news and developments, as well as deals and savings. Customers can also use the wall to write their own comments. The opportunity for interaction is something which excites those involved in the running of the BBQBarbecues page.
Scott Morris continued: “Not only does this page help us with our marketing but it plays an important role in our aim to provide top notch customer service. We’re always striving to give our customers the best and this Facebook page is another avenue by which we can do that. The potential for interaction between ourselves and customers is really exciting.”
The BBQBarbecues Facebook page also features information on the company including contact details and a mission statement.
James Hickman, Managing Director of BBQBarbecues, added finally: “We proud ourselves on our work and the tradition we have of embracing the internet. The addition of this Facebook page to our online presence is an extension of that. We’re really hopeful that it will benefit both the company and the customers as we continue to work towards providing the best possible service.”
BBQBarbecues is part of the Plumbworld Network. Plumbworld was an early pioneer of online trading. It was started by James and Anita Hickman in 1999 and was sold to the Grafton Group PLC in December 2006. Plumbworld now employs more than 50 people in its purpose built warehouse and offices and boasts an astonishing 50 websites selling everything from bathroom vanity units and draper tools to barbecues and electric showers. The business has a turnover in excess of £18 million and is growing at more than 20% year on year.