Online car tool distributor, VehicleTools.co.uk, has this week launched a competition which gives visitors the opportunity to claim £50 worth of discount vouchers and a track day racing experience. Sign up and be in with a chance of winning today; www.vehicletools.co.uk
Along with other websites on the same network, VehicleTools.co.uk is currently rolling out a competition that any visitor to the site can enter; and the prizes are nothing short of spectacular. With every entry, £50 worth of discount vouchers is guaranteed, correct, sent to your email straight away and you’re also entered into a prize-draw for a free, track-day racing experience. This will certainly spur the incentive to buy car tools from their website.
As prizes go, this couldn’t be more suited to the visitors of the website. It’s common knowledge that the majority of people involved in the servicing and maintenance of cars are usually ‘petrol-heads’. Therefore anyone coming to the site to look at automotive tools will certainly be drawn to a competition for a free racing experience.
Scott Morris, organiser of the competition and Manager of Marketing at VehicleTools provided a couple of comments: “The competition was specifically aimed at our visitor demographic. We realise that people are enthusiastic and passionate about their own cars when they choose to service it themselves. By a bit of generalisation and stereotyping, it’s easy to find an ‘experience’ that will generate enough interest in the visitor to go for it.” Scott continued on; “This is about giving something back to the customer, but at the same time increasing traffic and gaining a bit more exposure. We’re honest about everything we do and we’re not pulling any kind of tricks – but we’re also offering £50 of discount vouchers to be used on the website with every entry. So, take advantage of this offer before it expires!”
A genuine offer in return for an email address, it doesn’t come this easy in real life – nobody offers you £20 just to tell them your name. This is even less personal, so, what have you got to lose?
The VehicleTools website is relatively new, only being online for just over a year; so it’s still gaining some traction with the search engines. However, based on the current data obtained from usage statistics and analytics, it shows rapid growth over the last 6 months and if this is to continue throughout 2012, the ‘big-brand’ vehicle tools suppliers will be facing large competition. Especially as this is a pure online business; other companies which own shops have far more overheads, so the prices found here are often unbeatable. Don’t quite believe this? Check the website out for yourself.
VehicleTools.co.uk is the sub-site of Toolbox, a sister company of the ever expanding Plumbworld Network. Plumbworld was an early pioneer of online trading, started by James and Anita Hickman in 1999 and sold to the Grafton Group PLC in December 2006. Plumbworld now employs more than 50 people in its purpose built warehouse and offices and boasts an astonishing 50+ websites selling everything from Stanley tools and woodburning stoves to Flymo lawnmowers and cordless screwdrivers. The business has a turnover in excess of £18 million and is growing at more than 20% year on year.