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The internet is the one force that has led to radical changes in almost all fields and spheres such as politics, global economics, commerce, education, culture and development. Such is its power over the modern day human being, that about one third of the world’s population is dependent on it for various aspects of their daily lives such as news, socializing, entertainment, business, education, etc. As a result, it has never been easier to sell products or services to anyone, anywhere. It is due to this huge commercial potential, that marketing followed.
Marketing, as most marketers know it today, is very different from the traditional definition of marketing, which was used until just a few years ago. In the past, marketing referred to creating an awareness of a concept, product or a company in the physical world by way of print and electronic ad campaigns and effective marketing strategies. However, in the modern world, marketing is not just about a physical presence. Ever since the Internet explosion, every other person in the world has been connected to the Internet. Moreover, more than 80% of modern day consumers refer to the internet with regards to the quality and popularity of a product before finalizing their purchase. Further, the advent of social media websites has made the world a much smaller place and people can easily remain connected with one another as well as with various products and services with the help of these sites. Numerous studies have also shown that about 65% of the users do not mind paying up to twice the market rate for products that are properly marketed on social media sites such as Facebook, Twitter, etc. As a result, the need and importance of digital marketing, social media advertising and online advertising is rapidly growing.
Due to this tremendous change in the way the world began to look at marketing practices and ideas, it was important for top ad agencies to adjust and adapt quickly to the changing market or lose market share to its competitors. Thus, there came a major shift in the ways ad agencies began to function. The exclusive services of an Ad agency and a PR agency suddenly became inclusive. Moreover, since these two services worked out very beautifully in tandem, they enabled numerous ad agencies around the globe to tackle the changing trends head on and emerge on top.
One of the very first ad agencies to understand the need for a combined approach towards strategic marketing, public relations and online marketing was The Alexis Agency . The Alexis Agency is one of the top advertising and marketing agencies of the United States of America and is based in Charlotte, NC. It boasts of some of the top talent and amongst the best creative minds in the advertising industry. The main goal of this award-winning agency is to boost the business of its clientele for the long term. This is one of the main reasons it does not like to provide services to its clients on a project-by-project basis.