Marketing Marathon 2010

Mumbai, February 27, 2010: Vivekanand Education Society’s Institute of Management Studies and Research held Congruence ’10; its annual Management event on 27th February 2010. The theme this year was Marketing Marathon and consisted of speakers who spoke of the future of marketing.

The event kicked off with a speech by Mr. Jagdeep Kapoor Chairman, Samsika Marketing Consultants Pvt. Ltd. who was the key note speaker for the event and spoke about “Branding Strategies in India”, other prominent speakers included Professor Dr. Cheema, Sr. Professor Marketing, GN Khalsa College (Rural Marketing) and Ms. Veena Gidwani, CEO, Madison Public Relations (The Power of PR) who spoke about the need for PR in today’s business environment.

This was followed by Mr. Rakesh Agarwal of JSW who stressed on the importance of Steel marketing and how integral it is to differentiate one from the others. The event also had Mr. T K Cherian, Global SME Head; TCS speak on IT Marketing his energetic style of oratory was well received by the audience. Later on RJ Neil from Red FM (93.5) had an informal tête-à-tête with the students on “Power of Radio Advertising”

Some of the other speakers post lunch were Mr. Abhinav Kakade, Sr. Director (NPD & International), Neoacceal who urged the youth to think of path-breaking creative solutions to problems, he was followed by Mr. Supratim Chaterjee (Media Marketing), a freelancer who has been associated with some of the big media brands and lastly Mr. Puneet Bhatnagar; The Creativity Mission Co-founder and NLP Trainer who ended the day by encouraging the students to think beyond “thinking out of the box”!!!