This impressive milestone was achieved recently by the online Plumbing giant via their eBay store which continues to sell products constantly. On the whole customer response has been very encouraging, with over a 99% positive feedback rating, the service Plumbworld provides is of a very high calibre.
Plumbworld have been operating since 1999 and trading online for almost as many years; with their position as the UK’s #1 online bathroom retailer, they are in good standing for another successful year. Although the Plumbworld website does extremely well, there are many other avenues the business explores to increase turnover and provide better exposure to the public. One of these avenues just happens to be an eBay shop...
Asking anyone if they use eBay is like asking people if they can ride a bike, for the majority, the answer is yes; for those that don’t, you can be sure they’ve still heard of eBay. This says a lot for how large and dominating the eBay brand is; so dominating that not only do they own eBay, but also Paypal and Skype – which may come as news to some of you. Aside from this, the website has 90 million users worldwide and boasts an insane figure of 17.7 million unique visitors to the site every month.
It quickly becomes obvious to most people why selling through an outlet such as eBay is beneficial to any business. With over 160,000 registered businesses using eBay, it’s just as competitive as the high street, if not more so. As people continue to turn to online shopping, businesses need to exploit the online market as much as possible in order to keep turnover and profits high.
Scott Morris E-Commerce Manager at Plumbworld was keen to talk about this avenue of distribution: “We’ve used eBay for a year or 2 now and in that time we’ve sold thousands and thousands of the products we stock on the regular website. However, we sell them at exactly the same price as we do on the site, as we still have to pay Paypal/eBay fees; but it’s obvious to us that some people must prefer and feel safer dealing with a business through eBay. Although online shopping is extremely safe nowadays, some people still have their reservations and this could be one of the reasons people shop through eBay.” He continued to expand on the reasons for using eBay: “Not only this, but it also opens our products up to being viewed by people who never even knew Plumbworld existed, this will in turn generate sales and more traffic to the main website – both a bonus. With a new stock of bathroom mirrors just in, we hope these will sell well on eBay as well as the main site.”
Plumbworld was an early pioneer of online trading. It was started by James and Anita Hickman in 1999 and was sold to the Grafton Group PLC in December 2006. Plumbworld now employs more than 50 people in its purpose built warehouse and offices and boasts an astonishing 50 websites selling everything from a heated towel rail and draper tools to bathroom furniture and electric showers. The business has a turnover in excess of £18 million and is growing at more than 20% year on year.