Lately Plumbworld has been encouraging customers to leave product reviews after a month or two of use; they’ve just hit the 2000 barrier, but with a substantial amount more products, they need to acquire even more! www.plumbworld.co.uk
Product reviews aren’t the easiest thing to come by, as to get a good product review the product needs to first be correctly fitted and correctly used; if either one of these aren’t performed correctly, it becomes hard to assess how well the actual product works.
Plumbworld obtain a lot of reviews on various makes of their bathroom showers; these are quite good to come by as some people detail how easy or hard they are to fit, whilst others comment on how the shower works after it has been installed correctly by a professional. These types of reviews are welcomed, whereas ones which just state “product is fine, or product didn’t work as expected” don’t help others potential customers when deciding to buy the product or not.
Plumbworld are the largest online retailer in the UK of bathroom suites and various other plumbing supplies; so ensuring quality product reviews is almost necessary. If a product doesn’t have a review on the website, one can usually be found on a dedicated review website on the internet, but where possible this is avoided as people want to read about the product on the same page they can buy it.
Scott Morris, E-Commerce Manager gave us a couple of words on this milestone; “2000 isn’t bad, but we definitely want and need more; if everyone who bought a product from us left a review, we’d have millions, but sadly, that isn’t the case. We moderate our reviews quite heavily and will probably reject 50% of them as they don’t bear any relation or constructiveness towards the product at all. Regardless of the quality of the review, we always appreciate people that take the time to leave one.”
Plumbworld are actively encouraging people to leave feedback on the products a month or two down the line by sending out initial emails and a periodic one a specific amount of time after purchase. This hopefully reminds and encourages people to share their positive experience of the product or highlight any areas where the product does not live up to expectations.
James Cook, Web Admin at Plumbworld also added a few comments on the product review side of things; “We welcome reviews on any product, whether it’s the cheapest wash basin we sell, or the most expensive heating system; if it’s beneficial to the other customers who visit the website, we’re more than happy to have it on the site. We don’t want to only promote the popular products, but also the less popular ones which people are more often than not unsure of buying; a product review on a not so common product will be extremely useful to others who are contemplating a purchase!”
Plumbworld was an early pioneer of online trading. It was started by James and Anita Hickman in 1999 and was sold to the Grafton Group PLC in December 2006. Plumbworld now employs more than 50 people in its purpose built warehouse and offices and boasts an astonishing 50 websites selling everything from a heated towel rail and draper tools to bathroom furniture and electric showers. The business has a turnover in excess of £18 million and is growing at more than 20% year on year.