Malvika Mudgal has 8 News online.
New Delhi, February 21, 2013: The latest campaign from the Suzuki stable – ‘Dabangg2 Dumdaar, Hayate Shaandar’ – provided a grand opportunity to five winners to meet megastar Salman Khan. The elated winners had their dream come true when the Bollywood superstar presented them with a Hayate each at Mehboob Studio in Mumbai.
The campaign was an extension of Salman’s big ticket December release Dabangg2. Promotions were spread across television and print channels. Fifteen winners received a Suzuki Hayate while five ‘super lucky’ winners met Salman. Riding on the hype and anticipation around the sequel to the blockbuster Dabangg, the campaign received a rousing reception and enabled Suzuki to end the year on a high note.
The five winners who walked away with the Hayate are –
· Deepak from Lucknow
· Rajkumar from Bhopal
· James Hembram from Purnia
· Sohan Lal Jat from Jaipur and
· Vinod Kumar Prasad from Jamshedpur
Mr. Vipul Goel, National Head – Service & Spares, SMIPL, said, “The Hayate has been successful in establishing its core identity as tough, dependable and robust motorcycle amongst our customers. This campaign reinforced our stance in the mass motorcycle segment. The association with Salman and Dabangg2 gave this contest an edge which has resulted in widespread reach and appreciation. My heartiest congratulations to the winners.”
Deepak, winner from Lucknow, said, “Meeting Salman Khan was my long cherished dream. I am grateful to Suzuki two – wheelers for giving me the opportunity to meet with the Superstar. I am thrilled to receive the stylish Hayate.”
ABOUT SUZUKI MOTORCYCLE INDIA PVT LTD (SMIPL)
Suzuki Motorcycle India Private Limited is a subsidiary of Suzuki Motor Corporation, Japan wherein they have the same manufacturing philosophy of VALUE PACKED PRODUCTS right from the inception. SMIPL manufactures two-wheelers best suited for the valuable Indian customers. The Company started its India operation in February, 2006.